Every channel, every order, one workspace.
Bosla is the omnichannel ecommerce platform for sellers in Egypt and the wider MENA region. Your customers message you on WhatsApp, comment on Instagram, DM you on Messenger and Telegram, and order from your Shopify or EasyOrders store. Bosla puts all of it in one place — and puts AI agents on top that reply in Egyptian Arabic, take the order, and confirm it.
Every channel your customers actually use
Not a widget on your website. The apps your customers already have open.
Official Meta Cloud API on your own business number, connected through Embedded Signup. Text, media, approved templates, bulk campaigns and delivery status.
DMs and comments. Bosla replies publicly under the comment and sends the commenter a private reply — the compliant way to turn a comment into an order.
Messenger
Facebook page DMs through Meta Graph, in the same thread list as everything else.
Telegram
Your own bot: DMs, Telegram Business chats, groups and broadcast channels. No provider fees.
SMS & email
For order updates and as a fallback when WhatsApp doesn't land.
TikToknot yet
Not supported yet. We would rather say so here than have you find out after you switch.
Every store you sell from
Orders sync in both directions, deduplicated, with full history. Or run Bosla with no store platform at all and type orders in by hand — a lot of sellers here sell entirely from DMs.
- Shopify — OAuth or custom app, full order backfill plus live webhooks
- Salla — for Saudi and GCC merchants
- EasyOrders — the Egyptian store builder
- Custom API — one key for your own storefront or POS
- No platform — hand-typed orders and products, same pipeline
A shared inbox is where it starts, not where it ends
Most "omnichannel" tools stop at collecting messages in one list. That solves the smallest part of the problem. In Bosla the inbox, your orders, your catalog, your customers, your automations, your campaigns and your analytics all run on one data model — which is the only reason the AI agent can place a real order, read live stock, check a shipment, and confirm a delivery instead of just talking about them.
Orders
Every order from every source in one table. Confirm, tag, cancel, or bulk-confirm hundreds at once.
AI agents
They sell. Product search, photo matching against your catalog, voice-note transcription, and placing the order — in Egyptian dialect, from your own store policies.
Automations
Trigger-to-action rules across orders, messages, Instagram comments and shipment status. Set once, runs itself.
Campaigns & publishing
Bulk WhatsApp to a list you uploaded, and posts to the audience that follows you.
Catalog
Bulk Excel import, bundles, stock counts, and AI-written keywords so photo and text search find the right product.
Analytics
Revenue, orders, top products, best customers and governorate breakdown — in Egypt local time.
Built for how MENA actually sells
This is the part a global tool cannot retrofit. Bosla was designed around it from the first line.
Cash on delivery is the default
Automated COD order confirmation over WhatsApp, SMS and IVR — the single biggest lever on return rates for a high-volume seller. Confirmations are system-sent and never count against your plan.
Egyptian Arabic, not translated Arabic
The AI writes دارجة مصرية, not فصحى. The whole app is bilingual with real RTL, and it reads Arabic-Indic digits when a customer types their number that way.
Local couriers and local shipping
Bosta and ShipBlu delivery status flows in and updates the order. Shipping is priced per governorate, the way you actually quote it.
Priced in EGP, on customers not orders
Orders are unlimited and unmetered on every tier. You pay for the customers you actually talk to.
Bosla vs. the global support tools
Zendesk, Gorgias and Freshdesk are strong products. They are built for a different market, and it shows in the places that cost you money here.
| Global support tools | Bosla | |
|---|---|---|
| Built around | Email tickets, card-paid checkout | WhatsApp and Instagram as sales channels, cash on delivery |
| COD confirmation | Not a concept | Automated over WhatsApp, SMS and IVR |
| Arabic | Formal, translated | Egyptian dialect, written by an agent tuned for it |
| Store platforms | Shopify, WooCommerce | Shopify, Salla, EasyOrders, custom API, or none |
| Couriers | Global carriers | Bosta, ShipBlu (tracking today, booking on the roadmap) |
| Pricing | USD, per agent seat | EGP, on monthly active customers — orders unlimited |
What Bosla does not do yet
So you can judge it properly rather than discover it later.
- TikTok messages don't come in yet.
- Couriers are tracking-only — Bosla doesn't create air waybills or book shipments.
- Analytics describe what happened; there are no forecasts or predictive recommendations.
- There's no self-serve payment gateway — plan changes go through us directly.
See it running on your own channels
Most sellers are live in under 15 minutes. Book a call and we'll size a plan against a real peak month, not an average one.
Book a call