WhatsApp automation for ecommerce: confirmations, updates, replies and campaigns

Bosla automates the WhatsApp side of an online store on the official WhatsApp Business API. It confirms new orders with buttons, tells customers when their order ships, answers their questions with an AI agent, and sends campaigns to your customer list, all from one workspace connected to your store.

What you can automate on WhatsApp

• Order confirmation with Confirm and Cancel buttons that update the order when tapped.
• Shipping and delivery updates, sent when the courier's status changes.
• AI replies to every incoming message, day and night.
• A follow-up when a customer doesn't answer.
• Bulk campaigns to a customer list you upload from Excel or CSV.
• Abandoned checkout reminders for Shopify stores, through our Shopify app Bosla One.

Triggers and actions, no code

Every automation is a trigger and the actions that follow it. You build it in a visual builder, test it with a dry run, and see the history of every time it ran.

• Triggers: an order is created (Shopify, Salla, EasyOrders or by hand), updated or cancelled, a tag is added, a shipment's status changes, a chat is resolved, the AI hands a chat to a person, or something you describe happens in a chat.
• Actions: send a WhatsApp template or message, send an SMS or a Telegram message, confirm, cancel or tag the order, reply to an Instagram comment, adjust stock.
• Wait for the customer's reply and branch on the button they tapped.

The official API, on your own number

Bosla runs on Meta's WhatsApp Business Platform, not an unofficial bridge that gets numbers banned. You connect your own business number, create your message templates inside Bosla and submit them to Meta, and each message fills in the customer's name, order number, total and product photo from the order.

Replies come back to one inbox

When a customer answers an automated message, the reply lands in a shared inbox with their order beside it, next to their Instagram and Messenger chats. The AI agent or a teammate picks it up from there.

Questions sellers ask

Is this the official WhatsApp Business API?

Yes. Bosla uses Meta's WhatsApp Business Platform. Templates are reviewed and approved by Meta before they can be sent.

Do I need my own WhatsApp number?

For customer chats, yes: you connect your own business number. For order confirmations, Bosla can also send from a Bosla-managed number, so you can start confirming orders before your own number is set up.

Does it work without Shopify?

Yes. Orders can come from Shopify, Salla, EasyOrders, your own system through Bosla's API, or be typed in by hand for stores that sell only through DMs.

Can I send WhatsApp campaigns?

Yes. Upload a list from Excel or CSV, write the message, and send it. You can pause and resume a campaign. Campaigns accept Egyptian phone numbers only today.

Does automating confirmations raise my bill?

No. Orders are unlimited on every plan, and confirmations and campaigns don't count toward the monthly customers your plan is priced on.